How to shop for supermarket customers.
The local supermarket has become the local town square. Lockdown or no lockdown, we all need food – and if you can’t grow it or catch it, you’ll need to head to the nearest large-format grocery retailer (along with everyone else).
At Phantom Billstickers, we’re obsessed with street movements. Before anyone had heard of Covid-19, we were mapping the addresses of New Zealand’s supermarkets. We compared this data to our street poster network – and had a bright idea.
What say we overlaid our poster sites onto a map of the nation’s supermarkets? That would make it easy for marketers to reach huge numbers of people who were on a mission to fill their trolleys.
So that’s what we did.
The easy way to buy an audience.
Then all you have to do is request a quote. The planning tool makes that easy, too.
If you’re curious, we’ve also got some intriguing new case studies that show how street posters near supermarket sites can trigger a sales surge. Coordinate your Phantom schedule with your PR, digital or TV campaign, and watch how your target audience reacts.
Shopping for shoppers has never been easier.